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Irresponsible drink promotions
An irresponsible drink promotion is considered to be one that
encourages the sale or supply of alcohol for consumption on the
premises in a manner which carries a significant risk of leading or
contributing to crime and disorder, prejudice to public safety,
public nuisance or harm to children.
Mandatory Condition 2
(1) The responsible person shall take all reasonable steps to
ensure that staff on relevavant premises do not carry out, arrange
or participate in any irresponsible promotions in relation to the
premises.
(2) In this paragraph, an irresponsible
promotion means any one or more of the following activities, or
substantially similar activities, carried on for the purpose of
encouraging the sale of supply of alcohol for consumption on the
premises in a manner which carries a significant risk or leading or
contributing to crime and disorder, prejudice to public safety,
public nuisance, or harm to children (a) games or other activities
which require or encourage or are designed to require or encourage,
individuals to (i) drink a quantity of alcohol within a time limit
(other than to drink alcohol sold or supplied on the premises
before the cessation of the period in which the responsible person
is authorised to sell or supply alcohol or (ii) drink as much
alcohol as possible (whether within a time limit or otherwise) (b)
Provision of unlimited or unspecified quantities of alcohol free or
for a fixed or discounted fee to the public or to a group defined
by a particular characteristic (other than any promotion or
discount available to an individual in respect of alcohol for
consumption at a table meal, as defined in section 159 of the Act)
(c) Provision of free or discounted alcohol or any other thing as a
prize to encourage or reward the purchase and consumption of
alcohol over a period of 24 hours or less (d) Provision of free or
discounted alcohol in relation to the viewing on the premises of a
sporting event, where that provision is dependent on(i) The
outcome of a race, competition or other event or process or (ii)
The likelihood of anything occurring or not occurring(e) Selling or
supplying alcohol in association with promotional posters or flyers
on, or in the vicinity of, the premises which can reasonably be
considered to condone, encourage or glamorise anti-social behaviour
or to refer to the effects of drunkenness in any favourable
manner.
Guidance relating to this condition
This condition prevents drinking games, large
quantities of alcohol for free or at a fixed or discounted
price. Examples of promotions that must cease are:
- women drink for free;
- half price drinks for under
25s;
- discount nights for student;s
- cheap drinks for fans of a specific
sporting team;
- half price drinks when England scores a
goal;
- free drink if your team wins;
- all you can drink for £10;
- pay £5 entry and then drink up to 12
shots;
- 10 pints for £10;
- pay your entry fee then drink free until
10pm.
- drink 4 pints get the 5th for
free
You will no longer be allowed to run
promotions that make a customer drink a certain amount of alcohol
in order to get a prize or reward inside a time limit of less than
24 hours.
You cannot use materials or signs on or near
to your premises to advertise promotions if they condone, encourage
or glamorise anti-social behaviour or refer to getting alcohol in
any positive way.
This condition does not ban all discounting of
alcohol and will only fall foul of this condition if they are
promoted and organised in an irresponsible way. If you are in
any doubt please speak with the police or the licensing authority
before you organise a specific promotion.
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