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Advertising minor variation

You will be required to advertise your application by displaying a notice at the premises.

Important information

If you fail to advertise your application correctly, you will be required to re-advertise for a further 10 working days (working days are Monday to Friday). Your application will be kept on hold until such time as you comply with the statutory requirements of advertising your application. 

Due to public complaints about licensed premises failing to advertise correctly, Licensing Enforcement officers now check all notices are correctly displayed for every application received.

If you are in any doubt about the advertising requirements please contact the licensing team. Alternatively please submit a copy of your notice along with your application and the wording will be checked when processing the application. If there are any errors these can be rectified early on in the process.

Displaying the notice

The notice must be placed in a prominent position on the exterior of the premises to which the application relates. It must be read conveniently from the public highway. 

If your premises are larger that 50 metres then you legally need to display further notices every 50 metres along the perimeter of the premises that face a highway or has public access. 

Period of time the notice is displayed

It must be displayed for no less than 10 working days.


The notice must be of a size equal to or larger than A4 size paper.

Typeface / Writing

Printed legibly in black ink or typed in black in a font size equal to or larger than 16.

Colour of paper

The notice must be on white paper.


The statement must contain the following:

  • the full name of the premises;
  • the postal address of the establishment or if no address is available, a description of those premises, for instance,  Pub, Off Licence, Night Club and location of premises;
  • the name of the applicant applying for the licence;
  • the type of application, for instance,  new premises licence, variation or provisional statement;
  • a list of the licensable activities you have applied for in your application;
  • the licensing authority details (Medway Council, Gun Wharf, Dock Road etc) and where the full application can be viewed, for instance, at the council;
  • the date by which an interested party or responsible authority may make representations to the Licensing Authority (10 working days from putting up your notice).

You must also state that representations must be made in writing; and, at the bottom, you must state that it is an offence knowingly or recklessly to make a false statement in connection with an application and the maximum fine for which a person is liable on summary conviction for the offence.

Example of notice wording

Please amend the bold areas.

This is only to give you some idea as to how you should word your notice and therefore, you must consider the requirements when making up your own notices.

I Joe Bloggs are applying for a minor variation of a premises licence/club premises certificate (delete as appropriate) at the Dog and Duck Public House, High Street, Rochester, ME1 2HG (name and address of your premises) My application is made to Medway Council, Gun Wharf, Dock Road, Chatham, Kent ME4 4TR.  I am applying to make structural alterations to the premises i.e. move the counter, layout of shelving / add licensable activities i.e. films during 12:00 to 18:00, amend a condition number (?) relating to CCTV, add condition in relation to i.e. installing CCTV).

Should you wish to make representations to the council it must be in writing and/or you can view my application by contacting the council on 01634 337107 or 337108 by DATE (10 working days from the date the Licensing Authority accepts your application)

It is an offence knowingly or recklessly to make a false statement in connection with an application.  A person guilty of an offence under this section is liable on summary conviction to a fine not exceeding £5,000.

For more information contact Licensing Unit by telephone: Licensing Services - 01634 337107 or 337108 / Enforcement - 01634 337112 or 337106 or by email: licensing@medway.gov.uk

Write to: Licensing Unit, Medway Council, Gun Wharf, Dock Road, Chatham, Kent ME4 4TR