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Grow up Slow down This campaign (www.kmscp.org/gusd) is based on research carried out in 2006, which concluded that young drivers thought the worst thing that could happen if they drove too fast was that they could kill or injure another person, particularly a child. The campaign therefore aims to shock young drivers into realising what could happen if they drive at inappropriate speeds. The campaign launched on 16 October 2006 and consisted of mobile scooter-ads, mobile adtrucks, banners, and a building wrap. These were positioned at key roadside locations, leisure and retail parks, shopping centres, static and mobile safety camera sites, sixth forms, colleges and universities, high streets, nightclubs, pubs and sporting venues. In addition, footage was projected on to the side of a mobile truck in cinema car parks.
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