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Medway Dementia Action Alliance is launched

22 May 2015

Organisations in Medway are being urged to enhance their services for people with dementia.

Today, (22 May) Medway Council and Medway Clinical Commissioning Group, together with the Alzheimer’s Society are launching the Medway Dementia Action Alliance (DAA) – a new initiative to get local businesses pledging to make their services more dementia friendly.

With an increasing number of people being diagnosed every year, one diagnosis every three minutes, and more than 2,800 Medway residents currently living with the disease, now is the time for businesses to adapt.

By signing up as a member of the DAA, businesses are pledging to take actions to improve their services for people with dementia. It could be anything from improving signage, creating easier access, or raising awareness of dementia among employees.

The formation of the DAA comes as a result of an Alzheimer’s Society report which found that 53 per cent of people living with dementia didn’t feel part of the community, and 73 per cent of UK adults surveyed did not think society is geared up to deal with the illness.

The Dementia Action Alliance aims to change these statistics for the better and to help create a community where people with dementia feel confident, understood and supported to live well.

Medway Council’s Portfolio Holder for Adult Services Cllr David Brake said: “The DAA is set to change the way business think when it comes to making their services accessible to everyone within society. With the number of people being diagnosed with dementia increasing year on year, it is important we adapt and change the way we work. I hope many local businesses will get on board and join the alliance.”

Jane Page, Alzheimer’s Society Dementia Action Alliance Co-ordinator for Medway, said: “It’s vital that people living with dementia should still be able to enjoy all Medway has to offer. Many people with dementia have reported feeling trapped in their own homes and let down by their communities, with one in three only getting out once a week and one in 10 only manage this once a month. This is simply unacceptable.

“The Medway Dementia Action Alliance aims to address the isolation that many people living with dementia can feel and we are delighted to see so many of Medway’s greatest attractions and services committing to helping people in the community live well with dementia.

“Alzheimer’s Society wants to create Dementia-Friendly Communities and the DAA is the best vehicle for doing this.”

Dr Peter Green, Chief Clinical Officer for NHS Medway CCG, said: “We wholeheartedly support this collaborative approach, which aims to make it easier for people with dementia, and their families to live well. I would encourage any local organisations and healthcare providers to join the Dementia Action Alliance. This step forward marks an important milestone in making Medway more dementia friendly.”

Business wanting to find out more or join the Medway Dementia Action Alliance should call Jane Page on 01622 747181 or email jane.page@alzheimers.org.uk