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Baby Friendly is best for Medway PCT

Date: 05/08/2008           Category: Medway PCT

Picture caption: Sandra Smith receives the certificate on behalf of the group from Liz Bailey. Mums in Medway who want to breastfeed can rely on staff at Medway PCT to start them on the right track. That’s the message from UNICEF who has awarded the PCT with a certificate of commitment towards gaining international recognition from the UNICEF Baby Friendly Initiation. The certificate was presented to staff on Monday, 4 August. UNICEF’s Baby Friendly Initiative is a global programme that provides a practical and effective way for health services to improve the care provided for all mothers and babies. In the UK, the initiative works with health professionals to ensure that mothers and babies receive high quality support to enable breastfeeding. The certificate of commitment recognises that a health care facility is dedicated to implementing recognised best practice standards. Community Manager for Children’s Services Liz Bailey said: “This is a great achievement for the PCT and demonstrates the standard at which our health visitors are working at in supporting mothers to breastfeed. All the staff involved have worked very hard to achieve this status and have demonstrated a real commitment to promoting breastfeeding in Medway.” The PCT’s breastfeeding lead Sandra Smith said: “This award is the result of lots of hard work by the health visiting team. It has been a very rewarding experience and the group will continue with their hard work as moves are made for Medway PCT to the reach the next stage of baby friendly accreditation.” UNICEF’s Baby Friendly Initiative Programme Director Sue Ashmore said: “We are delighted that Medway PCT has received this award. Surveys show us that most mothers want to breastfeed but don’t always get the support that they need. Mums in Medway have the satisfaction that their midwives and health visitors are aiming to provide the highest standard of care.”