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Company offers virtual solutions for the fitness conscious

Date: 14/08/2008           Category: Economic Development

A company which offers fitness classes for people to access from the comfort of their own home has set up in Medway. VirtualGym TV, Europe’s only live broadcasting and on-demand online gym, is based on the Medway City Estate and provides a weekly program of fitness activities, demonstrated by top instructors, and available to download from the internet from its website www.virtualgym.tv Launched in January (2008) by Richard Davis, the company was given £15,000 through the Partners for Growth scheme run by Medway Council to help with set up costs. The company is also supported by sportswear brand Asics, SEEDA, the University of Greenwich and the Medway Enterprise Hub. VirtualGym TV offers users a variety of classes including aerobics, yoga, Pilates, dance, stability ball and many others - all of which can be accessed from anywhere. All that’s required is an internet connection and access to the site - www.virtualgym.tv Director Richard Davis said: “I chose Medway because of its proximity to London, it has some great transport links, far cheaper rents, future skill sets offered through the university students, and the data line speeds that we need which are available on the city estate. “VirtualGym TV is the only real and cost effective option for those people who can’t or won’t access a gym for reasons such as having no time, it being too expensive, or is too far away or just because they find going to the gym embarrassing or worse, intimidating. VirtualGym TV offers a very familiar selection of classes, up-to-date music and the benefit of being taught by the UK’s very best celebrity fitness instructors. New content everyday also means it’s more cost effective than buying a fitness DVD which people tend to become bored with after a few uses.” Medway Council’s Portfolio Holder for Economic Development and Strategic Growth, Cllr Jane Chitty said: “We were impressed with VirtualGym TV’s business plan, the company had a sound business proposition and it exports its product to outside Medway which means external revenue is coming into the area, which is great news.”