
The Council Strategy outlines Medway’s overarching aims and priorities for 2023 to 2024
Medway has come a long way since it was formed into a unitary authority area in 1998. The economic transformation and growth that has taken place is truly remarkable and no more so than at Chatham Maritime, the site of the former Chatham Dockyard. Next year we will be commemorating the 40th anniversary since the former working dockyard closed and celebrating how far it has come. The dockyard is now home to a leading visitor attraction for the south-east as well as to many businesses, a shopping outlet, restaurants, bars and cafes. It is also a stunning waterfront housing development and a thriving multi-university campus site.
Medway continues to prove itself to be a city in all but name. The 280,000 residents of Medway are what makes the area so special and a great place to live. Medway is now home to more than 14,000 businesses and continues to grow each year with major businesses including BAE Systems and Hochiki announcing significant investment in the area and others looking to grow in Medway, giving us a thriving business community providing excellent work opportunities.
The council remains committed to delivering its bold and ambitious vision for Medway, providing growth for all, and better outcomes for our residents and businesses.
Work continues to maximise regeneration and drive forward our improvement programme to create opportunities for all and build a sustainable and prosperous Medway for future generations. This includes continuing Medway’s economic growth, as well as providing our residents with more facilities and things to do. Innovation Park Medway, our flagship state-of-the-art business park is making good progress and work to transform Chatham, including providing modern and much-needed housing developments, continues at pace.
Young people in Medway are given an excellent start in life thanks to the 90 per cent of schools rated good or better by Ofsted, the 4 universities and a leading further education college providing skills to thousands of students.
Medway’s vision is to become a waterfront learning university city which connects innovation, people, and place to drive growth for all. We have all the tools and resources already here to make that possible and ensure that Medway continues to provide its residents with a good quality of life.
Medway’s extensive range of heritage sites attract approximately 5 million visitors a year. As a leading tourist destination for the south-east, Medway already offers its residents a range of leisure and cultural attractions on their doorstep. However, to provide greater opportunity for everyone to get involved in Medway’s community celebrations, the council organises more than 30 free festivals and events each year. This year will also bring communities across Medway together as we celebrate what will be a momentous occasion in history - the Coronation of His Majesty The King, Charles III.
Our Child-Friendly Medway initiative arranges even more activities but with our younger generations in mind. This opens opportunities for children from all backgrounds to get involved and have their voice listened to.
It is vital we listen to our younger residents and make changes now to benefit them; this includes Medway’s efforts to combat climate change. The council is continuing to work hard to reach Medway’s target of being net zero carbon by 2050 and there are several projects taking place including tree planting, to further protect the environment we live in.
The council’s focus remains on helping Medway’s most vulnerable residents. We are living through difficult times and will continue to do all we can to support our communities and provide them with the support and advice they may need.
Medway is a place where everyone can grow and reach their full potential, and this Council Strategy sets out what we are doing to ensure Medway remains one of the best places to live, work, learn and visit in the south-east, now and in the future.
PEOPLE
Supporting residents to realise their potential
Healthy and active communities
Resilient families
Older and disabled people living independently in their homes
All children achieving their potential in education
Our vision and priorities, as set out in this strategy, will be delivered by the Council Plan and other key strategies including the Joint Health and Wellbeing Strategy, Local Plan and Medway 2035.
Healthy and active communities
We want to support all of our residents, especially young people, to realise their potential through the provision of services and initiatives that will help Medway become an even healthier and safer place to live.
Resilient families
Improving everyone’s health and reducing inequalities, developing and improving Children’s Services and continuing to strengthen our Early Help offer will support families to give their children the best start in life.
All children achieving their potential in education
We will raise aspiration and ambition through raising standards in education settings, improving the percentage of children in settings that are good or outstanding and engaging with young people.
Implementing the actions of the School Effectiveness Strategy will improve the quality of leadership, governance and teaching and help all children to achieve their potential.
Older and disabled people living independently in their homes
We will support the people of Medway to live full, active lives; to live independently for as long as possible, and to play a full part in their local communities.
We will continue to strengthen our arrangements to safeguard vulnerable adults.
PLACE
Medway: A place to be proud of
A clean and green environment
We want Medway to be a place that residents and businesses are proud of. Maintaining a clean and green environment, enabling residents, visitors and businesses to move around Medway easily by tackling congestion hotspots will enhance the public realm and street scene.
Put Medway on the map
Built around our culture, tourism and regeneration strategies. By building on what makes Medway unique - the river, our heritage and sporting legacy - Medway on the Map promotes Medway as a great place to live, work, learn and visit.
GROWTH
Maximising regeneration and economic growth - growth for all
A strong diversified economy
We want to ensure that Medway’s regeneration drives economic development to encourage new and existing businesses to grow in Medway, which will benefit residents through the creation of the new jobs and homes they need.
By attracting high tech and science based businesses to relocate and grow in Medway, we are creating high skilled employment opportunities for our graduates, to retain local talent and create a strong mixed economy.
Residents with skills and jobs
We will work to promote jobs, skills and employability by equipping people with the skills needed to secure opportunities in Medway’s future economy.
The Medway Skills Board, established in 2017, and Medway Adult Education learning programme, will boost local skills levels for those furthest from employment.
Preventing homelessness
By adopting a council-wide approach, we will support people and vulnerable families to access housing and get a foot on the housing ladder.
Working with landlords and agents will support households to sustain their accommodation and prevent homelessness.
Delivering new homes to meet the needs of Medway's residents
We will work to deliver new homes to meet the needs of Medway residents, through a council-wide approach. Progressing Medway’s local plan and working with developers will enable housing development on appropriate sites to meet our Medway’s successful growth.
Getting around Medway
Tackling congestion hotspots through transport and public realm improvements will enable residents, visitors and businesses to move around Medway easily.

Financial resilience
We will deliver efficient and effective services for Medway residents, businesses, and visitors. We will ensure that robust financial systems and processes are in place to manage financial risks and opportunities, and to secure a stable financial position that enables us to operate for the foreseeable future.
Digital enablement
We will use digital as an enabler of everything we do by transforming the way we provide services, the way we work and the way we communicate. We will reach out to residents and businesses who lack the skills, infrastructure, and confidence to go online by providing them with support and assistance.
Creativity and innovation
We will create a culture of creativity and innovation establishing a legacy of local pride, improving diversity and inclusion, and identifying new ways of providing services around the needs of our residents.
Tackle climate change
We will take action to tackle the local and global threat of climate change, both internally and in partnership with local organisations and residents, and to minimise its environmental impact by cutting carbon, waste, and pollution.
Working together to empower communities
We will work together and in partnership with everyone that has an impact on the lives of our residents and businesses.
We will strengthen collaboration between members of our communities, businesses, universities and the voluntary sector to maximise resources and knowledge.
Child-friendly
We will improve the lives of children by ensuring their voices, needs, priorities and rights are an integral part of our strategies, policies, programmes and decisions.
PEOPLE
Supporting residents to realise their potential
92% of our schools have an Ofsted rating of 'good' or better (February 2023)
98.3% of long term community services delivered via a personal budget, higher than the 94.5% national figure (2021 to 2022)
Medway's health visiting coverage for the 6 to 8 week, 10 to 12 month and 2 to 2.5 year checks was better than the national and south east average (2021 to 2022)
Single point of access child development team and routine smoking screening offered to all new mothers
PLACE
Medway: A place to be proud of
Eight green flags awarded - the national standard that recognises well-managed green spaces
Lowest Council Tax in Kent
Over 30 days of free festivals reaching half a million people
28% of Medway is internationally important for biodiversity and landscape
988,240 visits to Medway sports centres (2022 to 2023)
517 miles of roads maintained
GROWTH
Maximising regeneration economic growth - growth for all
Work has begun at Innovation Park Medway (IPM) and is estimated to bring £95 million to £142 million per annum to Medway’s economy
Rochester Riverside, Medway’s flagship regeneration programme, is proceeding at pace with 3 phases complete and the remaining 4 taking place over the next 5 years
Planning permission granted to develop a high-quality, mixed-use development at Chatham Waterfront - a driver for further regeneration. This project is now progressing through its construction phase
Opportunity/challenge
Our funding is changing. We are relying more on local taxation, as central government funding is not keeping pace with increases in cost and demand for statutory services.
Benefit/solution
As the balance of funding shifts away from government grants and towards greater reliance on local taxation, this presents local authorities with both a challenge and an opportunity. More homes and inward investment by business can increase the council’s tax base, but also brings with it increased demand for services and infrastructure.
Opportunity/challenge
There continues to be significant funding pressure on the Dedicated Schools Grant (DSG). This is caused by both the increase in number of children with special educational needs and disabilities (SEND) to 25 years old and the increase in cost of specialist provision.
Benefit/solution
We will work with schools and academies to facilitate a more inclusive culture that supports children with SEND to be catered for appropriately in their local mainstream school.
We have entered into a Safety Valve agreement with the Department for Education, which is a funded four year improvement plan – aimed at removing the deficit.
Opportunity/challenge
As well as an ageing population, with the number of people over 85 projected to increase by 61% from 2020 to 2035, the number of adults with long-term and multiple health conditions and disabilities who are living longer is expected to increase.
Benefit/solution
We continue to focus on supporting people to live independently for as long as possible. We commission care agencies to support this aim through Domiciliary Care, or through Home First when rehabilitation is required when discharged from hospital.
Residential provisions are Extra Care, a community-based alternative to residential care. Joint strategies and commissioning plans with the NHS have been developed to ensure we continue to develop the right type of provision to meet future needs.
Opportunity/challenge
Continuing to improve our services for children and families in Medway in light of increasing demand and challenges in recruiting and retaining social work practitioners.
Benefit/solution
Invest in and support our staff and managers to deliver quality work, and develop strong partnerships to improve outcomes for children and families.
Opportunity/challenge
Changes in legislation - the Adult Social Care Charging Reform. The government has set out its new plan for adult social care reform in England. This included a lifetime cap on the amount anyone in England will need to spend on their personal care, alongside a more generous means-test for local authority financial support. The government has postponed the charging reform until October 2025.
Benefit/solution
We will continue to prepare for the charging reforms through the use of the ring fenced funding to implement digital tools to enable online assessments and financial assessments.
Opportunity/challenge
Changes in legislation and demographic growth in the area are increasing pressure on the provision of support and accommodation for people who may be, or be threatened with becoming, homeless, in particular the net migration flow to Medway from London has increased in recent years.
At the same time, pressure on households has grown, exacerbated by the cost of living crisis and wider socio-economic factors. This makes effective utilisation of existing resources, and seeking to bring in additional funding, key to realising Housing Services ambitions to meet Medway’s needs.
Benefit/solution
Medway Housing’s Homelessness Prevention and Rough Sleeping Strategy Action Plan is refreshed annually to ensure that we are making best use of additional resources, and ensuring we are complying with legislative requirements, following the government’s updated Rough Sleeping Strategy in 2022. As well as confirmed funding for these services being in place until 2025, Medway Council is also receiving additional funding over the same period to provide support, housing advice and accommodation services for people who are made homeless due to domestic abuse, with oversight from Medway’s Local Partnership Board. This is in compliance with duties laid out in the Domestic Abuse Act 2021.
Both of these provide additional accommodation and support resources and have a focus on ensuring that we work effectively with people who move into Medway, as well as those already resident, and these complement our existing range of interventions provided by our wider Housing Services. Regular feedback is provided to government advisers on the challenges faced by Medway and our response in meeting these.
Housing Services are committed to working in partnership with other council teams, wider statutory services, and the voluntary sector to bring in additional funding, staffing and where possible accommodation, to provide wraparound support for people who are vulnerable and most at risk of homelessness.
Opportunity/challenge
Medway is the largest conurbation in the south east, outside London. The population of around 280,000 is predicted to grow further, to 288,800 by 2037, increasing the demand on public services. Demographic growth in the area is increasing pressure on housing, employment and effective infrastructure including flood protection, roads, health and water capacity.
Benefit/solution
We are transforming the way we work to make sure that we deliver services in a way that meets the changing needs of our residents. We are delivering more services online, working with communities to help them to do more for themselves, and exploring new and innovative ways of delivering services.
Our extensive regeneration programme, as outlined in the Medway 2035 strategy, and continuing as a key theme of the emerging Medway 2037 strategy refresh, ensures the tremendous pace of regeneration in Medway continues. Our Infrastructure Delivery Plan identifies the services needed to deliver sustainable and successful growth. Our Local Transport Plan includes our plans for improving transport by tackling congestion, improving public transport services and improving journeys to school and work.
Opportunity/challenge
A £170 million Housing Infrastructure Fund (HIF) to unlock sustainable development potential on the Hoo Peninsula. The fund is a government capital grant programme to help deliver homes across England.
Benefit/solution
The council secured £170 million from the Housing Infrastructure Fund in order to be best placed to play its part in meeting the anticipated growth of Medway’s population.
Medway's successful bid focused on significantly improving the Hoo Peninsula's environmental infrastructure and transport connections.
The HIF project recognises that the Hoo Peninsula is a distinctive place, with important areas for wildlife, and limited services and infrastructure. Medway Council is engaging with the public to make sure development takes place in the most appropriate places, and that it is sensitive to the environment and supported by the necessary infrastructure.
Opportunity/challenge
Kick starting growth through alternative delivery models and providing the right infrastructure for residents and businesses to thrive.
Benefit/solution
Innovation Park Medway (IPM) is an important opportunity to help shape the economic future of Medway. Our ambitions for the IPM are to:
- attract high value businesses
- improve the number and quality of jobs
- retain and increase the local skills base
- strengthen links between educational institutions
- establish the IPM as a preferred destination and partner for local business
- promote Medway’s brand and image.
Medway Development Company (MDC) Ltd. is wholly owned by Medway Council and its purpose is to undertake development activity to deliver high-quality residential developments to support wider regeneration initiatives and deliver investment returns.
The council has approved £120 million to fund the development programme and to date, planning permission has been achieved for over 500 homes. The White Road scheme has been completed, with 20 affordable modular homes successfully delivered. A further 341 homes are in construction at the Garrison Point and Chatham Waterfront sites and these exciting schemes are progressing towards completion.
Further sites are earmarked for development, including the Mountbatten House building, that will be converted into new high-quality residential apartments and the Britton Farm Mall site in Gillingham that will deliver 44 affordable homes.
The company is also involved with a number of corporate projects, including the recently completed Kent and Medway Partnership Trust (KMPT) NHS facility at Britton Farm, that sits alongside a new Skills and Employment Hub, also project managed by MDC.