“Be Bright, Be Seen” is the message from Medway Council, ahead of clocks going back this weekend (Sunday, 28 October).
As daylight hours draw in, the council is encouraging cyclists, pedestrians, motorcyclists and other road users to make sure they are visible by wearing reflective and fluorescent clothing.
Motorists are also being encouraged to take extra care by giving cyclists space, and looking out for others, particularly in poor weather conditions which can reduce visibility.
Each day five road users are killed, and on average more than 60 are seriously injured on roads across Great Britain. Last year motorists driving too fast contributed to 1,793 fatalities and 24,831 seriously injured casualties based on the Department for Transport’s reported road traffic collision data.
All primary schools in Medway are offered a programme of road safety lessons which are aimed at children aged between four and 11. The council’s Road Safety Team visit schools across Medway throughout the year to talk about staying safe when walking to and from school, and to make them aware of the dangers of the road. Children under five are also given road safety advice which includes stopping, looking, listening and thinking when crossing the road.
'We’re committed to making Medway’s roads safer'
Cllr Phil Filmer, Portfolio Holder in charge of road safety at Medway Council, said: “As the days get darker earlier, it’s important to ensure that we all remain safe on the roads. By following a few simple safety tips we can all help reduce the number of collisions on our roads. We’re committed to making Medway’s roads safer and our Road Safety Team will continue to work with schools to offer advice.”
Top road safety tips include:
- Be alert – Children can be unpredictable and may misjudge traffic, children arriving late for the bus may dart into the road. Be alert when travelling through a school zone.
- Avoid distractions – Motorists switch off your mobile phone whilst driving. Pedestrians are also advised to avoid listening to music through headphones or using a mobile whilst crossing roads.
- Pedestrians – Before crossing the road find a safe place to cross and stop, look and listen. Make sure you are wearing bright clothing and reflective items.
- Bike safety – Always wear a helmet, reflective clothing and make sure your bike is in good working order.