A better Medway
Published: Monday, 13th May 2019

Medway is becoming 'Sugar Smart' as part of a national campaign by food charity Sustain and Jamie Oliver.

The Sugar Smart campaign is one of the ways the government are trying to tackle our excessive sugar intakes as part of their Childhood Obesity Plan.

On average, adults consume twice the maximum recommended daily amounts for sugar with some consuming up to 5 times the maximum recommended amount of 30g of sugar per day.

Children typically consume 3 times the recommended maximum daily allowance which varies from 19 to 30g depending on the age of the child. 

This has significant implications for obesity, type II diabetes, productivity, mood, attainment, and oral health. 

Refill water stations

As part of Medway’s Sugar Smart campaign there are also plans to increase the number of free water refill stations.

The aim is to encourage people to drink more water, reduce plastic pollution and consume less sugar from fizzy drinks by making it easier to fill a reusable bottle on our highstreets for free. 

In the UK we use 7.7 billion plastic water bottles each year, only half of which are recycled. If just 1 in 10 of us refilled just once per week, we’d use 340 million fewer plastic bottles every year, saving enough energy to charge 5 mobile phones each time a bottle is refilled.

Sugar Smart and water refill pledges

In Medway, we want our partners and residents to back the campaign.

You can back the campaign pledges which could include:

  • supplying healthier items in vending machines
  • promoting water and becoming a Refill station
  • introducing a voluntary sugar tax which could then help fund cookery skills workshops
  • setting up a sugar smart challenge

Visit the national Sugar Smart website for more ideas and to make a pledge on behalf of your organisation. 

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