Background to The Rainbow Effect
We have commissioned 10 local artists to create a fantastic range of pioneering contemporary public artworks to reinforce essential coronavirus (COVID-19) safety messages and thank all of Medway’s key workers who have worked tirelessly throughout the pandemic to help keep residents safe.
From murals on the side of public buildings, important safety meetings with superheroes and QR codes that link to music, we has commissioned some truly innovative projects to help keep Medway’s residents safe.
The artworks are a great reminder of how the creative sector can help raise awareness for vital public health messages in a number of different ways, for a variety of different audiences.
The commissions also support Medway’s bid for UK City of Culture 2025, as well as our newly adopted cultural strategy.
The Rainbow Effect is an important programme that reflects Medway’s creative ambitions set in our new ten-year cultural strategy where we seek to be internationally recognised for creativity and culture.
Medway is home to makers and creators, film sets and festivals, spaces and studios. The people living, working and learning in Medway, and our growing visitor numbers, all contribute to our evolving cultural landscape.
Culture can be the glue that connects people and communities defining a sense of place, contributing to health and wellbeing, education and regeneration, supporting sustainable and resilient economic growth. The Rainbow Effect has allowed artists and creatives to take the lead in supporting our communities and thanking those that done so much for us over the last year.