Rochester Corn Exchange

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Last updated: 9 February 2021

View Rochester Corn Exchange website

Project aims and objectives

The aims and objectives of the Corn Exchange project were to:

  • build a new website to showcase the venue’s offering
  • make it easier for people to find out information on events and contact the venue
  • make a website that fits into their broader marketing campaign.
corn exchange

“This is fantastic. Well done.” Lee, Instagram

 “Stunning venue.” The Bride's Helper, Instagram

 “It's so beautiful.” Emily, Instagram

 

 

What we did

Project stages included:

Meeting with the service

Our team held regular meetings with the Corn Exchange team to discuss the project, progress and ideas.

An informal Microsoft Teams channel was also set up to communicate between the two teams and share documentation.

The new website was a small piece of a bigger marketing campaign. Guidelines, styling, and branding were designed by an external agency.

Our team had full responsibility for the written content. This allowed us to research:

  • what information was already online
  • more information about the local area
  • what competitors did.

You can find out more about this below.

Website build and design

The new website was built and designed by the Digital team using the Jadu platform. Branding and styling was also brought in-line with the designs from the external agency. 

Images were supplied by the Corn Exchange team and checked by us before being put on to the website.

Due to GDPR concerns, the 'Contact us' form was built using Jadu XFP. Jadu XFP is an eforms and payment solution. Using Jadu XFP means we can design and build user-friendly eforms easily without the need to know code.

 
 
 
 
 
corn exchange

Content

Our team had full responsibility for the written content. This allowed us to research:

  • what information was already online
  • more information about the local area
  • what competitors did.

This discovery work, combined with our regular service meetings, gave us a chance to build a picture of the pages that were needed and the content that would sit on each page.

We needed to approach this project differently. As this was a 'commercial' website and not a 'governmental' website, the content needed to be written with a 'marketing hat' on.

The content for each web page was then prepared in draft format and shown to the service. Content included:

  • web page wording and headings
  • page names
  • the menu
  • the footer
  • venue pricing
  • social media calls
  • site map
  • history.

These, along with other elements, helped to build a smaller piece of a bigger marketing picture.

Once all of the content had been placed it was proofed and signed off.

Go-live

We set up Google Analytics and Hot Jar heatmaps to monitor the new website. This tells us a range of information, such as:

  • number of site visitors
  • visitor journeys
  • visitor scroll patterns
  • popular pages and buttons.

 

Measure of success

Due to coronavirus (COVID-19), weddings, parties and business events have been cancelled and postponed since March 2020.

We will provide our measures of success at a later date.


Got a project?

If you need the help of the Digital team or would like to put an idea to us - get in touch.

Contact the Digital team